CNN Style_Shaping a digital narrative
for a global cultural landmark

CNN Style_Shaping a digital narrative for a global cultural landmark

(Overview)

The opening of the Louvre Abu Dhabi in 2017 marked a historic moment. After a decade in development, the $3 billion museum emerged on Saadiyat Island as a new architectural icon designed by Jean Nouvel and home to a world-class collection spanning civilisations and centuries. The launch presented an extraordinary editorial opportunity: to tell the story of a museum that symbolises global cultural exchange, through a digital experience able to match its ambition.

The challenge was to capture the scale, drama, and significance of the Louvre Abu Dhabi in a way that felt cinematic, editorially rich, and technologically immersive. The digital story needed to communicate the museum’s architecture, vision, and collection with emotional depth while aligning with CNN’s global audience and broadcast presence.

Industry

Media & Boradcasting

Services

Art Direction
Editorial
User Experience
Visual Design

Website

cnn.com

Photgraphy for CNN Style's interactive feature on the Louvre Abu Dhabi Museum.

Desktop landing page for CNN Style's interactive feature on the Louvre Abu Dhabi Museum.

Desktop navigation for CNN Style's interactive feature on the Louvre Abu Dhabi Museum.

UI design for CNN Style's interactive feature on the Louvre Abu Dhabi Museum.

Interior photography for CNN Style's interactive feature on the Louvre Abu Dhabi Museum.

(Solution)

We designed a multi-chapter, scroll-driven narrative, allowing users to move through the museum’s story in a structured and immersive progression. Each chapter explored a different dimension of the museum, from its unprecedented design and engineering to its curatorial mission and cultural significance, building momentum towards a fully immersive finale.

Working closely with the sound design duo Father, we crafted an ambient sonic landscape for each chapter. These soundscapes responded to the visual and editorial content, shaping atmosphere, scale, and emotional tone. The result was a sense of place that transcended traditional digital storytelling.

To bring the architecture to life, we integrated a 360° virtual tour, allowing users to experience the museum’s interior and Nouvel’s dramatic dome from every angle. The editorial, visual, and technical systems worked in harmony to deliver a seamless journey that blended journalism, culture, and immersive technology.