About_Moose&Yeti is an independent creative studio founded by Aaron Darveniza. We shape brand direction, identity systems, and digital and physical experiences.

About_Moose&Yeti is an independent creative studio founded by Aaron Darveniza. We shape brand direction, identity systems, and digital and physical experiences.

(Approach)

(Approach)

Our value sits upstream. We build the vision, systems, and rules that shape how a brand behaves across every environment, from human interactions to digital and AI-powered experiences. Then we add expression, so the work feels alive, purposeful, and built to last.

We help brands define direction, creative logic, and scalable systems that support meaningful output over time, whether delivered by us or carried forward by in-house teams. We add value where clarity, structure, and taste are needed to make scale feel coherent, expressive, and human.

We stay intentionally small, curious by nature, and restless in our thinking. That keeps us sharp, adaptable, and tuned to a changing world. We bring creative leadership, strategic clarity, and hands-on craft, balancing bold ideas with meaningful outcomes. No fluff. No filler.

Our value sits upstream. We build the vision, systems, and rules that shape how a brand behaves across every environment, from human interactions to digital and AI-powered experiences. Then we add expression, so the work feels alive, purposeful, and built to last.

We help brands define direction, creative logic, and scalable systems that support meaningful output over time, whether delivered by us or carried forward by in-house teams. We add value where clarity, structure, and taste are needed to make scale feel coherent, expressive, and human.

We stay intentionally small, curious by nature, and restless in our thinking. That keeps us sharp, adaptable, and tuned to a changing world. We bring creative leadership, strategic clarity, and hands-on craft, balancing bold ideas with meaningful outcomes. No fluff. No filler.

(Services)

(Services)

Brand

Brand Strategy
Naming
Identity Systems
Messaging
Art Direction
Campaigns

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Digital

Product Strategy
Design Systems
Interface Design
Interactive Experiences
Prototyping
User Experience

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Experience

Experience Strategy
Exhibition Design
Interactive Installations
Spatial Experiences
Mural Design
Wayfinding

View

Brand

Brand Strategy
Naming
Identity Systems
Messaging
Art Direction
Campaigns

View

Digital

Product Strategy
Design Systems
Interface Design
Interactive Experiences
Prototyping
User Experience

View

Experience

Experience Strategy
Exhibition Design
Interactive Installations
Spatial Experiences
Mural Design
Wayfinding

View

Brand

Brand Strategy
Naming
Identity Systems
Messaging
Art Direction
Campaigns

View

Digital

Product Strategy
Design Systems
Interface Design
Interactive Experiences
Prototyping
User Experience

View

Experience

Experience Strategy
Exhibition Design
Interactive Installations
Spatial Experiences
Mural Design
Wayfinding

View

(Industries)

(Industries)

AI & Tech

Bynder
ClearScore
Karavel
Reaktor

Consumer

Abuze
adidas
Anyforty
BK Cookware
Bol.com
Bugaboo
Green Pan
Hotels.com
Knomo
Lynk & Co
Red Bull
Serge De Nimes
Unilever

Culture

BBC
CNN
Cognitive Media
Daydream Network
Family Tree Records
Huck
i-D Magazine
Island Records
Lifestyle Records
Licked Beatz
Little White Lies
Monorex
Nika
Secret Walls
Strange Cargo
Synchronicity Records
Very Nearly Almost

Services

Cherry
Cognitive
Design Factory
Merx IP
Specialist Works
Stobbs

Social Impact

Canterbury College
Give Crohn’s A Slap From Me
HoneyDew Health
Peabody

AI & Tech

Bynder
ClearScore
Karavel
Reaktor

Consumer

Abuze
adidas
Anyforty
BK Cookware
Bol.com
Bugaboo
Green Pan
Hotels.com
Knomo
Lynk & Co
Red Bull
Serge De Nimes
Unilever

Culture

BBC
CNN
Cognitive Media
Daydream Network
Family Tree Records
Huck
i-D Magazine
Island Records
Lifestyle Records
Licked Beatz
Little White Lies
Monorex
Nika
Secret Walls
Strange Cargo
Synchronicity Records
Very Nearly Almost

Services

Cherry
Cognitive
Design Factory
Merx IP
Specialist Works
Stobbs

Social Impact

Canterbury College
Give Crohn’s A Slap From Me
HoneyDew Health
Peabody

AI & Tech

Bynder
ClearScore
Karavel
Reaktor

Consumer

Abuze
adidas
Anyforty
BK Cookware
Bol.com
Bugaboo
Green Pan
Hotels.com
Knomo
Lynk & Co
Red Bull
Serge De Nimes
Unilever

Culture

BBC
CNN
Cognitive Media
Daydream Network
Family Tree Records
Huck
i-D Magazine
Island Records
Lifestyle Records
Licked Beatz
Little White Lies
Monorex
Nika
Secret Walls
Strange Cargo
Synchronicity Records
Very Nearly Almost

Services

Cherry
Cognitive
Design Factory
Merx IP
Specialist Works
Stobbs

Social Impact

Canterbury College
GCASFM
HoneyDew Health
Peabody

(Testimonials)

(Testimonials)

Aaron led the reimagination of CNN Style, delivering a platform that balanced brand distinction with editorial credibility. He partnered seamlessly across product, tech, editorial and commercial teams to ship a faster, more immersive site that won multiple awards and brought in new luxury advertisers. Rare to find a creative director this fluent in both brand and product.

Matt Brown

Executive Creative Director, CNN

“Kristiina brought clarity and momentum to a brand evolution that felt genuinely collaborative. The result moved us far beyond a surface-level refresh into something with real strategic depth.”

Kristiina Ranki

VP Marketing, Reaktor

“Jordan’s blend of engineering rigour and customer focus made the collaboration effortless. The work shipped faster and felt sharper than anything we’d done before.”

Jordan Sykes

CX & Engineering Director, Bugboo

“Pedro and the Karavel team trusted the process completely, and it paid off. The brand now communicates with a confidence that matches their ambition.”

Pedro Sousa

CEO & Co-Founder, Karavel

Aaron led the reimagination of CNN Style, delivering a platform that balanced brand distinction with editorial credibility. He partnered seamlessly across product, tech, editorial and commercial teams to ship a faster, more immersive site that won multiple awards and brought in new luxury advertisers. Rare to find a creative director this fluent in both brand and product.

Matt Brown

Executive Creative Director, CNN

“Kristiina brought clarity and momentum to a brand evolution that felt genuinely collaborative. The result moved us far beyond a surface-level refresh into something with real strategic depth.”

Kristiina Ranki

VP Marketing, Reaktor

“Jordan’s blend of engineering rigour and customer focus made the collaboration effortless. The work shipped faster and felt sharper than anything we’d done before.”

Jordan Sykes

CX & Engineering Director, Bugboo

“Pedro and the Karavel team trusted the process completely, and it paid off. The brand now communicates with a confidence that matches their ambition.”

Pedro Sousa

CEO & Co-Founder, Karavel

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Featured work

Browse

Featured work

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