Your Choice, Your Future’ Anti knife Campaign
Brand Identity, Design, Animation
Peabody are one of the oldest and largest housing providers in London. They own and manage more than 27,000 homes across the capital, housing around 80,000 residents.
In 2011 and 2012 I teamed up with Peabody, ‘Your Choice, Your Future’, a group of 16-19 year olds from Southwark and award winning photographer, Niall O’Brian, to create an advertising campaign, augmented reality app and parallax site, that delivered the hard-hitting message that knife crime can only end in two ways – prison or death. ‘Your Choice, Your Future’ are 15 young men who have all been personally affected by knife crime and want to reach out to other young people who may be in danger of falling into gang culture and a life of crime.